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Disney Princess Magazine

Happy 21st Birthday Disney Princess Magazine!

Egmont Publishing, the UK’s biggest children’s specialist publisher, celebrates the 21st anniversary and success of its market-leading magazine, Disney Princess.

Disney Princess has remained a top ten children’s title since launching in 1998 and has thrived in the changing and challenging retail landscape of the past 21 years.

July’s ABC results revealed that Disney Princess was the title with the highest growth in the overall UK magazine market with sales volumes up by 28%.

Disney Princess Magazine

As the Disney princesses continue to encourage children to Dream Big, Egmont Publishing similarly continues to inspire a love of reading in the magazine’s 45,000 monthly readers. A testament to both the strength of the Disney brand and Egmont’s editorial expertise, Disney Princess magazine continues to delight audiences and attract new readers.

Disney Princess Magazine

Kiran Vara, Publisher of Disney Princess magazine at Egmont, said ‘We are delighted to be celebrating 21 years of Disney Princess magazine, which continues to go from strength to strength.

The children’s magazine market is highly competitive, so the continued growth of Disney Princess after 21 years of publishing clearly demonstrates its evergreen status and its enduring appeal with each new generation of readers.’