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In the latest research regarding the reading habits of children, Egmont and Nielsen revealed that most parents stop reading to their children by the age of eight.

In light of this, Egmont took to social media to ask readers to share a memory of a teacher and a storytelling experience from their childhood with #DontStopAtEight to showcase the importance of reading for pleasure and the lasting impact of shared story time.

Celebrated writer Michael Morpurgo went above and beyond in addressing how crucial storytelling is with a very special poem, recited by the author himself.

Watch him read Let’s Tell Tales below or on YouTube.

Authors Adam and Charlotte Guillain, Sarah Coyle and author and illustrator Laura Ellen Anderson also shared videos of their memories on social media, asking others to get involved.

You too can join the conversation on twitter. Share a memory of a teacher and a story from your childhood that has stayed with you, and why it was so memorable. Use the #DontStopAtEight and tag @EgmontUK.

You can read the full Reading for Pleasure and Stories and Choices research findings, the latest conducted by Egmont and recently presented at our annual Consumer Insight Day, on our website.

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