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Print Matters More

A research study commissioned by Egmont Publishing UK In collaboration with Foyles Bookshops and Family, Kids & Youth Print Matters More builds on the findings from Egmont’s 2015 study, Print Matters.

The aim of Print Matters was to understand why families prefer to read children’s books in print and why children’s eBook sales are so low when children are passionate about digital pastimes. The research revealed some very emotional reactions to printed books. Children love being read to. It makes them feel secure and happy. For parents, the shared reading experience prompted feelings of nostalgia and of being a good and loving parent. Print books were often treasured objects, very precious parts of family life, and imbued with significance and emotions.

Read our full Print Matters More findings in full in our PDF.

Print Matters More Project Extension

Egmont Publishing’s extension to their Print Matters More research further explores the impact of free choice on a child’s interest in, and enthusiasm for, reading for pleasure.

It also identifies three roles that parents should take to encourage their child to read for pleasure.

Read the Print Matters More Project Extension findings in full in our PDF.


‘Print Matters More is such a vitally important initiative’
Michael Morpurgo

‘Egmont’s Print Matters More research is really important. In depth research with real families with children struggling to read. The impact of the intervention not just on the reading but on the quality of family relationships is moving and inspirational. This made a genuine lasting difference to these families and developed a book buying habit too. There is much that policy makers concerned with reading and literacy should learn from this.’
Joy Court
Chair: CILIP Carnegie & Kate Greenaway Medals
Reviews Editor: The School Librarian Journal