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Egmont Publishing’s most recent research, The Reading Magic Project, explores why reading to 3-4 year olds is in decline and what can be done to encourage more reading and more book buying in families with children of this age.

The study investigates the impact of giving parents plenty of very specific advice and help and the effect of a stimulating retail environment on reading and books buying.

Read the findings of The Reading Magic Project in full in our downloadable PDF.